Twitter Users Weigh in on NBC Olympics Coverage

NBC has failed hard at this whole Olympics thing. I, along with many others both locally and around the internet, have been vociferously complaining about their coverage the entire time it's been on. Why did they watse precious primetime on a feature of Mary Carillo going through Mounty training, especially while there were LIVE events going on? Why do they fail to realize that people want to watch the games, not NBC personalities sitting behind desks or in chairs? Why do they fail to realize that people want to watch the events LIVE, not on a tape delay? Why do they fail to realize that people want to stream more than just hockey and curling live online? Why do they fail to realize that no one wants to download and install yet another proprietary video plugin (from Microsoft, no less) and then be forced to turn over the account information for their TV service provider before being able to watch said meager online streaming offerings? I do not know the answers to these things, except that the company is completely out of touch with what its viewers actually want. It frankly insulting, It seems as if they're saying that they know how people need to watch the Olympics, and it needs to feature constant crappy feature pieces instead of the Games themselves. It's as if they think it's still the 1970's and families all sit down in front of the TV to receive the day's "truth" from the news station. I hope they never are able to broadcast the Olympics again. Moreover, I wish some other company would show them the proper way to do it.

Not only has the coverage been insulting to viewers this whole time, but tonight they apparently cut off the end of the closing ceremony to show off their program "The Marriage Ref" (I didn't see this because I actually wasn't subjecting myself to the masochistic exercise of watching their pathetic programming). Now the concept of that show is idiotic enough: to allow celebrities to act as arbiters of ordinary couples' ridiculous, exaggerated marital conflicts in some kind of bizarre parody/reflection of the average American's obsession with celebrity relationships. But they had the temerity to stuff this down the throats of the countless viewers who were forced to watch their miserable network in the first place because of the asinine "exclusive broadcast rights" concept surrounding Olympics coverage in this country.

The Twitterverse seems to agree:

And more:

Congratulations, NBC. You have capped your Olympics coverage with an action that represents the culmination of all of your failure during your Olympics "coverage." The only saving grace is that I no longer have any reason to watch their channel, at least until football season returns. How much longer before their contract for Sunday Night Football runs out?